Marketing, Area of Concentration in Business Management (AAS)
Award: Associate of Applied Sciences Degree
No. of credits required: 60
For more information: Contact Associate Professor Miriam Wiglesworth, 443-412-2426, firstname.lastname@example.org; or Admissions, 443-412-2109.
The Business Management program is designed to enable students to obtain knowledge, skills, and competencies in the challenging business fields of Marketing Management, Entrepreneurship, Human Resources Management, Administrative Professions, and Agribusiness.
Students have the option to complete certificates in each of these business management career fields initially. Upon successful completion of the certificate, students are able to incorporate the 24 credit hours earned into an Associate of Applied Science degree in Business Management to satisfy their individual career goals.
Upon successful completion of this program of study students will be able to:
- Use the language of business and demonstrate effective and professional communication skills.
- Analyze ethical and social responsibilities in business decision making.
- Examine different types of business systems, organizations, management practices and theories related to the global economy.
- Demonstrate problem-solving skills in business decision making.
- Use information technology applications to develop business solutions.
- Demonstrate acquired proficiencies in a business or organizational setting.
The Business Management Marketing program provides students with the fundamental knowledge and skills needed for careers in marketing. According to the Occupational Outlook Handbook, employment in the field of advertising, marketing, promotions, public relations, and sales managers is expected to grow 10% and add over 24,000 jobs through 2026. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one's product or service stand out in the crowd. In addition, as the influence of traditional advertising in newspapers, radio, and network television wanes, marketing professionals are being asked to develop new and different ways to advertise and promote products and services to better reach potential customers.
Employment positions in the marketing field are projected to grow by 8% over the next few years, according to the Maryland Department of Labor. Entry level position availability in the field, particularly in the Harford County region, is promising as major retailers are slated to provide the county with substantial new job growth. Minimum standards and employment competition are higher for supervisory positions in marketing management.
|BA 101||Introduction to Business (GI) 1||3|
|BA 103||Public Relations 1||3|
|BA 104||Advertising and Sales Promotion 1||3|
|BA 105||Professional Selling 1||3|
|BA 203||Principles of Marketing 1||3|
|BA 205||Business Law 1||3|
|BA 210||Business Computer Applications 1||3|
|BA 245||Contemporary Issues in Business 1||3|
|OS 116||Communication Technologies||4|
|BA 107||Principles of Supervision||3|
|or BA 109||Principles of Management|
|CMST 105||Interpersonal Communication (GI) (D)||3|
|ENG 101||English Composition (GE)||3|
|ENG 216||Business Communications||3|
|PHIL 221||Business Ethics (GH)||3|
|Behavioral/Social Science Elective (GB)||3|
|Biological/Physical Lab Science Elective (GL)||4|
|Arts/Humanities Elective (GH)||3|
|Mathematics Elective (GM)||3|
|Physical Education Elective||1|
Upon successful completion of these 24 credit hours, the student will be able to obtain a Business Management Marketing Certificate.
General Education Degree Requirements
Note: The following codes identify courses which satisfy the General Education Degree Requirements:
Behavioral/Social Science (GB)
English Composition (GE)
Interdisciplinary and Emerging Issues (GI)
Biological/Physical Laboratory Science (GL)
Biological/Physical Science (GS)