Marketing, Business Management Certificate
Award: Certificate in Business Management
No. of credits required: 24
For more information: Contact Business & Applied Technology at bat@harford.edu; or Admissions, 443-412-2109.
Program Description
Employment opportunities in the marketing field include professional selling, retail sales and management, advertising, public relations and marketing management. Entry level position availability in the field is promising as major retailers are slated to provide the county with more than 1,000 new jobs. Minimum standards and employment competition are higher for supervisory positions in marketing.
Program Goals
Upon successful completion of this certificate program of study students will be able to:
- Examine different types of marketing mix components used in businesses and organizations.
- Identify trends in the market place and identify opportunities for creating value for customers through marketing strategies.
- Use information technology applications to develop business solutions related to marketing.
- Demonstrate marketing problem-solving skills in business decision making.
- Prepare for Associate of Applied Sciences (A.A.S.) degree in Business Management.
Employment Information
Employment opportunities in the marketing field include professional selling, retail sales and management, advertising, public relations and marketing management. According to the Occupational Outlook Handbook, employment in the field of advertising, marketing, promotions, public relations, and sales managers is expected to grow 6% and add over 24,200 jobs through 2029.
Entry level position availability in the field is promising as major retailers are slated to provide the Susquehanna Region with more than 1,000 new jobs. Minimum standards and employment competition are higher for supervisory positions in marketing.
Certificate Requirements
Students earning a certificate from HCC must complete or demonstrate exemption from the following courses: ENG 003 Reading and Understanding College Textbooks and ENG 012 Basic Writing, or ENG 018 Integrated Reading and Writing, and MATH 020 Pre-Algebra I. See graduation requirement details in this catalog for further information.
Required Courses
| Code | Title | Credits |
|---|---|---|
| BA 101 | Introduction to Business (GI) | 3 |
| BA 103 | Public Relations | 3 |
| BA 104 | Advertising and Sales Promotion | 3 |
| BA 105 | Professional Selling | 3 |
| BA 203 | Principles of Marketing | 3 |
| BA 205 | Business Law | 3 |
| BA 210 | Business Computer Applications | 3 |
| BA 245 | Contemporary Issues in Business | 3 |
| Total Credits | 24 | |
General Education Degree Requirements
Note: The following codes identify courses which satisfy the General Education Degree Requirements:
Behavioral/Social Science (GB)
English Composition (GE)
Arts/Humanities (GH)
Interdisciplinary and Emerging Issues (GI)
Biological/Physical Laboratory Science (GL)
Mathematics (GM)
Biological/Physical Science (GS)