Journalism/New Media and Advertising, Area of Concentration in Digital Media (AAS)
Award: Associate of Applied Science Degree
No. of credits required: 60
For more information: Contact Professor Claudia Brown, 443-412-2126, clbrown@harford.edu or Admissions, 443-412-2109.
Program Description
This program is designed to prepare students for entry-level employment in journalism, social media, marketing, advertising, or for transfer to a four-year institution. This program emphasizes a multimedia approach, including instruction in journalism, new media, advertising, and marketing promotion.
Program Goals
Upon completion of the degree program students will be able to:
- Demonstrate media literacy;
- Appraise present-day media content, operation, regulation, impact, and/or implications;
- Apply current technology to produce or market media content;
- Convey ideas via electronic media.
Employment Information
Journalists research stories and present information in written, spoken or digital form. Typical activities in this career field include writing and editing content, reporting on-air, and shooting and editing photography and video. Marketing and advertising account executives oversee the financial resources, administration, and campaign strategy of agency, digital media, online, and broadcast operations. Typical activities in this career field include creating social media and marketing campaigns, selling airtime, developing sales material, calling on clients, and developing online and multimedia presentations.
Entry-level positions in this field are promising. However, minimum standards and employment competition are high. Students are encouraged to prepare a portfolio and a résumé prior to seeking employment. See also the U.S. Bureau of Labor Statistics report for news analysts, reporters, and journalists.
Field Trip Statement
Courses in this program may require field trips.
Degree Requirements
Recommended Course Sequence
| First Semester | Credits | |
|---|---|---|
| CMST 101 | Speech Fundamentals (GI) | 3 |
| MC 103 | TV Studio Production | 3 |
| ENG 101 | English Composition (GE) | 3 |
| MC 105 | Introduction to Journalism (GAH) | 3 |
| MC 101 or BA 101 | Introduction to Digital Media 1 or Introduction to Business (GI) | 3 |
| Physical Education Elective | 1 | |
| Credits | 16 | |
| Second Semester | ||
| ART 120 | Digital Foundations I | 3 |
| MC 102 | Audio Production | 3 |
| MC 204 | Video Production | 3 |
| MC 208 | Multimedia Journalism I (GAH) | 3 |
| Mathematics Elective (GM) 2 | 3 | |
| Credits | 15 | |
| Third Semester | ||
| MC 201 | Writing for the Electronic Media | 3 |
| MC 207 or BA 104 | Advanced Video Production 1 or Advertising and Sales Promotion | 3 |
| MC 210 | Introduction to Social Media (GI) | 3 |
| PHOT 131 | Digital Photography I | 3 |
| Behavioral/Social Science Elective (GB) | 3 | |
| Credits | 15 | |
| Fourth Semester | ||
| Select one of the following: | 3 | |
| Electronic Media Performance | ||
| Independent Media Project | ||
General Elective 3 | ||
| MC 209 or BA 203 | Multimedia Journalism II 1 or Principles of Marketing | 3 |
| MC 284 | Field Project: Journalism/New Media and Advertising | 3 |
| Biological/Physical Lab Science Elective (GL) | 4 | |
| Physical Education Elective | 1 | |
| Credits | 14 | |
| Total Credits | 60 | |
- 1
Students, through advisement, may elect options toward journalism/new media or advertising promotion.
- 2
A four credit course in mathematics (GM) may be substituted.
- 3
General Elective upon advisement and chosen according to personal or career interests or to the requirements of the institution to which transfer is planned.
General Education Degree Requirements
Note: The following codes identify courses which satisfy the General Education Degree Requirements:
Behavioral/Social Science (GB)
English Composition (GE)
Arts/Humanities (GAH)
Interdisciplinary and Emerging Issues (GI)
Biological/Physical Laboratory Science (GL)
Mathematics (GM)
Biological/Physical Science (GS)
Part-Time Progression Plan
The part-time progression plan for programs of study has been developed as a helpful example for students to guide their academic journey. This plan outlines a likely sequence of courses and milestones over three years to help students visualize their academic path. It is important to note that this progression plan is based solely on the core requirements outlined in the approved program of study and does not include any additional requirements. Each student’s experience may vary based on their specific interests, course availability, and academic history. Therefore, students are encouraged to work closely with their academic advisor.
Recommended Part-Time Sequence
| First Year | ||
|---|---|---|
| First Semester | Credits | |
| ENG 101 | English Composition (GE) | 3 |
| MC 105 | Introduction to Journalism (GAH) | 3 |
| Select a Mathematics Elective (GM): 1 | 3-4 | |
| College Algebra (GM) | ||
| Contemporary Mathematics (GM) | ||
| Introduction to Statistics (GM) | ||
| Credits | 9-10 | |
| Second Semester | ||
| MC 210 | Introduction to Social Media (GI) | 3 |
| Credits | 3 | |
| Third Semester | ||
| MC 208 | Multimedia Journalism I (GAH) | 3 |
| Select One Program Elective: | 3 | |
| Introduction to Digital Media | ||
| Introduction to Business (GI) | ||
| ART 120 | Digital Foundations I | 3 |
| Credits | 9 | |
| Fourth Semester | ||
| CMST 101 | Speech Fundamentals (GI) | 3 |
| Credits | 3 | |
| Second Year | ||
| First Semester | ||
| MC 102 | Audio Production | 3 |
| MC 103 | TV Studio Production | 3 |
| PHOT 131 | Fundamentals of Digital Photography | 3 |
| Credits | 9 | |
| Second Semester | ||
| Physical Education Elective | 1 | |
| Credits | 1 | |
| Third Semester | ||
| Select One Program Elective: | 3 | |
| Electronic Media Performance | ||
| Independent Media Project (General Elective) | ||
| Select a Biological/Physical Lab Science Elective (GL): | 4 | |
| Fundamentals of Biology (GL) | ||
| Earth Science (GS) and Earth Science Laboratory (GL) |
||
| Introduction to Environmental Science (GS) and Environmental Science Laboratory (GL) |
||
| Select One Program Elective: | 3 | |
| Advanced Video Production | ||
| Advertising and Sales Promotion | ||
| Credits | 10 | |
| Fourth Semester | ||
| Select a Behavioral/Social Sciences Elective (GB): | 3 | |
| Introduction to Sociology (GB) | ||
| General Psychology (GB) | ||
| History of Western Civilization II (GB) | ||
| Credits | 3 | |
| Third Year | ||
| First Semester | ||
| MC 201 | Writing for the Electronic Media | 3 |
| MC 204 | Video Production | 3 |
| Physical Education Elective | 1 | |
| Credits | 7 | |
| Second Semester | ||
| MC 284 | Field Project: Journalism/New Media and Advertising | 3 |
| Select One Program Elective: | 3 | |
| Multimedia Journalism II | ||
| Principles of Marketing | ||
| Credits | 6 | |
| Total Credits | 60-61 | |
- 1
Students who complete a four-credit mathematics general education elective should discuss with their advisor the possibility of a waiver for one-credit of Physical Education.
General Education Degree Requirements
Note: The following codes identify courses which satisfy the General Education Degree Requirements:
Behavioral/Social Science (GB)
English Composition (GE)
Arts/Humanities (GAH)
Interdisciplinary and Emerging Issues (GI)
Biological/Physical Laboratory Science (GL)
Mathematics (GM)
Biological/Physical Science (GS)